David Geddes, Ph.D.Advisor

David predicts trends that inform marketing communications, public relations and branding. He specializes in the measurement of corporate reputation and risk and has applied his world-class education to research projects for the globe’s most recognizable brands.

He was senior vice president, partner and head of research at FleishmanHillard, the largest global public relations firm. His clients included AT&T, Walmart, Visa, UNICEF, Avaya, Motorola, Caterpillar and Emerson. He previously worked at market research firm Elrick and Lavidge and at Sprint, and was a researcher at the Centre National de le Recherche Scientifique in Toulouse, France.

David earned a bachelor’s degree magna cum laude in social studies from Harvard and an M.B.A. from the University of Kansas. He also holds a Dipl.Et.App. in history from the École des Hautes Études en Sciences Sociales (Paris) and a Ph.D. in anthropology from the University of Pennsylvania. David lives in Burlington, Vermont.