Mark HeistenAdvisor

Mark’s clients refer to him as a “whole brain” leader – a dynamic thinker whose rich experience in multiple areas of business help brands create powerful growth plans.

A marketer at his core, his niche combines the power of branding and public relations with deep knowledge of sales and business development. He has worked in-house for and consulted with some of the biggest global brands, including Apple, Microsoft and Adobe.

In 2014, he founded Versum Group, a consultancy that specializes in go-to-market strategies, branding and sales enablement. He has delivered high-impact, award-winning marketing and business development programs for organizations including SAP/Business Objects, Intuit and the NBA’s Chicago Bulls.

He was previously Chief Revenue Officer for a fintech start-up in Silicon Valley and has held senior executive marketing and business development positions with FIS/Worldpay, Vanguard Cleaning Systems and Visa.

In addition to consulting, Mark is also an adjunct professor in the University of Colorado Boulder’s College of Media, Communications and Information.

He earned a creative writing degree from the University of Missouri and a Masters of Business Administration from the University of Santa Clara’s Leavey School of Business.  Mark and his family live in Boulder, Colorado.