Luana HancockAdvisor

Luana gets to the heart of a brand’s story and expertly crafts it to transcend audiences, spark meaningful connections and drive results.

Her career spans more than two decades of in-house and agency roles in corporate communications, marketing, and public and media relations. She co-found Fireside Communications in 2018 to help companies of all sizes ignite their brands through effective integration of their workplace and marketplace communications.

She has represented a number of complex global brands, including Microsoft, Chipotle, Danone and WhiteWave Foods, and her varied experience representing these brands at critical inflection points has shaped her holistic philosophy of aligning strategies and messages.

Whether it’s leading public offering communications or launching a corporate re-brand, she is a trusted advisor to leaders in the C-suite and beyond, including sales, human resources, legal, and sustainability.

Luana holds a bachelor’s degree in Journalism and French from the University of Oregon. She lives in Denver, where she enjoys running, yoga and cultivating her Francophile passions.