Deborah Hodgson-LyonsAdvisor

Deborah creates competitive advantages for companies. A marketing wizard, she has helped launch new products and services and repositioned businesses for more than 25 years.

She was vice president of marketing for DuPont’s services business that consulted to leading global companies in the oil and gas, mining, chemical and transportation sectors. She’s also held marketing and sales leadership roles in healthcare-related businesses.

Deborah believes in the power of data-driven marketing programs that put customers first. She’s highly adept at targeting the highest potential customers and creating unique messages that yield profitable results.

Deborah is an expert in diverse go-to-market strategies, from extension of product lifecycles and competitive repositioning to geographic expansion. She is also a savvy digital marketer who can identify the most valuable channel to drive customer engagement and growth.

Deborah believes it is important to give back. She has been involved in charitable, non-profit endeavors for the last decade as a board member for one of the top YMCA branches in the U.S. and as a team leader for the annual fundraising campaign for the United Way of Delaware. She holds a bachelor’s degree in International Relations and French from Bucknell University and resides near Daytona Beach, Florida.