Five learnings from day one of the Responsible Business Summit in NY

Adaire PutnamBy Adaire Putnam

1. In a company’s early sustainability work, the focus logically should be on “inside-out” operational improvements. As these goals are achieved, the efforts become more “outside-in,” purpose focused.

2. Half or full-day dialogue sessions with stakeholders offer valuable perspective as an organization sets its CSR strategy.

3. Cities want to say “yes!” according to Atlanta Mayor Kasim Reed. With 75% of U.S. residents residing in cities and 75% of the country’s GDP in its cities, working with city leaders is a faster route to action on important climate change and sustainability concerns.

4. Pirelli Tires includes “the environment” on its list of key company stakeholders … not NGOs working in the environment, but the environment.

5. Leading companies understand that by committing to tackle big, external issues, they inspire and motivate others (competitors, NGOs, governments, suppliers, etc.) to join them in working toward solutions. Take a look at Interface Flooring, which has committed to reducing global warming.

Looking forward to tomorrow.

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